Managing Your Online Reputation

If you’re looking for a new job, having an up-to-date online presence is essential.

Creating a professional online profile that presents you in the best possible light will help your credibility and give a sense of personality better than any CV.

Why your online profile matters

Even if you don’t think of yourself as much a “social media type” you have to consider that any potential employers can research candidates’ social media profiles at the click of a mouse. So whether it’s your professional presence on Linkedin or your personal Facebook page you should be consider what you’re saying to the rest of the world about yourself through what’s on there. Personal opinion and inappropriate content can be a deal-breaker, no matter how well qualified you are for the role.

At Progressive GE we can give you advice about how to manage your profiles. If you need help creating an online presence then we can help with that, too.

Top tips

Here are a few of our recruitment consultants’ tips to boost your online presence and make sure you’re sending potential employers the right message:

  • Take a fresh look at the information available on your profile/website/blog (e.g. comments, photos, profile description), think how someone who is looking to hire you might interpret your candid shots or throwaway comments
  • Do you hold industry accreditations or certifications? Talk about it!
  • If you’ve worked on high profile or interesting projects then mention them and add photos where possible
  • Ensure your profile is kept up to date
  • Be mindful of who you are following – and who is following you
  • Monitor photos you’re tagged in and remove your name from inappropriate ones
  • Allow people to contact you
  • Upload any achievements or work you are proud of
  • Join relevant professional groups
  • Use a professional/friendly profile picture
  • If possible, tell your network that you’re looking for a new role

Protect your privacy

Whether you have profiles on LinkedIn, Facebook, Twitter, YouTube, Instagram, Xing or other regional equivalents - you still need to familiarise yourself with the account’s security settings and take steps to protect your privacy.


  • Anybody can view your full profile by default; choose your content carefully
  • Use a profile photo that is friendly and professional, ideally a head and shoulders shot
  • If you push Tweets into LinkedIn be sure to use a Twitter profile that reflects the professional image of your LinkedIn profile


  • Photo albums – unless you want your employer to have full access to your honeymoon photos, then make your privacy settings as private as possible. De-tag any photos you don’t want to be tagged in
  • Applications – remember that fun little quiz you took on Facebook last week? That app could share your information with third parties. Delete applications you don’t use.
  • Create groups of friends with different levels of access to control privacy
  • Monitor your wall and what your friends post on there – if there’s anything inappropriate, delete it.


  • Create a professional profile and follow the right people or groups
  • Only retweet posts that are appropriate or relevant to your profile
  • Be careful not to share anything in public that could offend or cause trouble
  • Use a professional and friendly profile picture

What next?

Once you become more confident with social media, you may want to try setting up your own blog or explore video blogging. It’s all a fantastic way of promoting ‘brand you’ to potential employers. In fact you might find that it could provide you with a new audience and even act as a springboard to even greater success.

Speak to a member of the Progressive GE team today to discuss your career options.